Transforming content at Barnardo’s

The challenge

Research showed that Barnardo’s website was not working. With over 12,000 pages of complex, repetitive content, it was expensive and almost impossible to maintain. Users could not find information or complete tasks.

What they say about working with Scroll

“The Scroll team have been an invaluable asset in Barnardo’s digital transformation. They’ve been exemplary in all they’ve done: thoughtful, patient, hardworking and understanding whether working in agile teams or with subject matter experts. Their knowledge of content design and their willingness to go the extra mile to meet our needs – and above all our users’ needs – have helped us create a website, intranet, and digital content for our children’s services that we are justifiably proud of.”

Jason Caplin
Director of Design, Data, Digital and Technology

The solution

Scroll’s brief was to act on Barnardo’s earlier discovery work – moving the project on from discovery to live. This meant:

• applying the recommendations from the discovery work

• creating user-focused content for a new website

• training in-house content teams, so the project was sustainable after we left

Scroll supplied 3 content designers, who worked closely with Barnardo’s brand, tone and subject matter experts, UX and user research colleagues.

The Scroll content team:

• redesigned the information architecture and menu structure

• simplified the user journeys

• reduced the number of pages on the site by retiring redundant content

• reduced the word count on each page by rewriting the information in plain English

We replaced the old website section by section to ensure seamless user journeys. As the new sections went live we worked closely with the in-house content teams, training them in the new content management system and running workshops on user needs, content design principles and plain English.