Training for content teams

Scroll’s experience of content design and strategy in the public and private sectors ensures you learn the latest evidence-based approaches. Our trainers are experienced in training and teaching, and are senior content practitioners themselves.

We will work with you to understand what your team needs, and customise our training to meet those needs.

Bespoke training modules

As well as more traditional half-day and day-long courses, we have also developed a series of training modules. These last 1.5-2 hours each and emphasise doing over telling. This new approach means content teams can mix and match modules to better match their specific needs, and build their skills module by module, over time.

Read more about our content design training modules.

Topics we cover

We have expertise and can deliver training on all aspects of content design and strategy. Some of the topics we cover are listed below, but we can develop training on any content-related topic.

Content design and writing

• Content design for digital services in a multidisciplinary team 

• Accessibility 

• Structure, tone and style: writing for the web

• Applying house style, branding guidelines and tone of voice

Agile and GDS approaches

• Agile working techniques, including relevant tools 

• Applying GDS approach and GOV.UK style 

Data, analytics and research

• Using evidence and analytics to plan your content 

• Role of user research

User needs

• User needs and user stories 

• Thinking like a user

Measuring content and content audits

• Content audits, measuring content 

• Content lifecycle management

Efficient processes

• Content business processes and workflow 

• Good practice and protocols 

Stakeholder management

• Strategies for liaising with stakeholders and gaining sign-off 

• Co-developing content

We provide all materials and options for ongoing support to extend the training.

Get in touch

If you want to improve user experience by upskilling your content team, talk to Scroll about our training courses.

“Scroll’s help and strategic overview was invaluable. Their bespoke training has given us the tools and confidence to make sure content serves (and continues to serve) the user first.” – Cumbria Council