Content audit, user research and guidance at MHRA

The challenge

The audit revealed many inaccessible document types, like PDFs, across the organisation's GOV.UK pages. MHRA needed a plan to:

• redesign its content to meet the legal requirements

• simplify its content to appeal to a growing non-specialist audience

Additionally, MHRA needed help to redesign entry points into their topic areas, as GOV.UK is retiring specialist topic pages. These pages act as default landing pages that sit directly under MHRA’s homepage.

What they say about working with Scroll

“Scroll’s expertise in content helped us really focus on the user and they fully delivered against our objectives for the project.  With their help, we completed a thorough audit of priority content and constructed a deliverable approach to improve accessibility, meet legal requirements and make our content much easier to understand for both specialist and non-specialist audiences.”

Lucy Cooke, MHRA

The solution

Scroll provided a senior content designer for 37 days. They had experience in content audits, working on GOV.UK, designing user journeys and using the GDS style guide.

The Scroll senior content designer created new document collections and guidance to simplify the user journey and widen access to the guidance. They:

• completed a content audit across 4 specialist topics on GOV.UK

• developed a user research plan to establish insights into language and structure based on users’ mental models

• identified formats and guidance that did not meet accessibility regulations and recommended an approach to address these

• identified top-level user stories or job stories for 4 topic areas