How do you get started in content design? How do you go about getting your first content design job, and what’s it like to start work as a new content designer? This Scroll content designer talks about getting his first content design role, and has some sound advice for new and aspiring content designers.

What do content designers on services do all day? How is the work different from other content design work? What skills and qualities do you need to have, and what tools might you need to use? Find out what it’s like working on a service, and whether this is the right content design role for you.

Good style guides need to be relevant, not generic; usable - not just good on the shelf; and empowering - a style guide should give a mandate to content designers. It should be the hill that we can die on. Here’s how Scroll designed a style guide for HSE Ireland.

To succeed, content designers need to balance our understanding of users and their needs with another kind of empathy – empathy for the stakeholder.

Rather than focusing on a specific piece of content, IA development is an opportunity to work across an entire website, and reorganise information in a way that best serves the needs of users.

Content design was liberation for writers. Liberation from the tyranny of technocrats and jargoneers. Liberation from the Kafkaesque 29-stage approval processes…