We all need to design good, accessible hint text in our services. Good hint text is short, made up of words only, and based on evidence. Bad, inaccessible hint text is long, includes elements like bullets and links, and isn’t always based on evidence.

A website can pass an accessibility audit with flying colours, yet still not be accessible to a considerable number of the people who need to use it. Don’t let your accessibility audit become a compliance tick-box, it’s not enough.